Office of the graphic design studio “Deza”

St. Petersburg

2014

Graphic design Studio “Deza “is the branch of the holding “Project 111 ” – one of the largest operators in the market of advertising, branding and souvenirs production in Russia. Our task was to create a unique interior that embodies the values of the brand of the Studio “Deza”: originality, creativity, openminding.

As a basic color solution in the main premises, we used the company’s corporate colors. At the same time, we kind of “put the world on its head”: as a floor covering used yellow rubber coating, and hung from the ceiling decorative wooden structure. This design is figuratively reminiscent of a triangular grid, which is usually used to build the earth’s topography in architectural and animating 3D-apps.

In the hall of the first floor, we have further enhanced the effect of “inverted world”: erecting on the wavy suspended ceiling of artificial turf.

With the filing of our Customers, we used an unusual technique when zoning the premises: the size of the jobs were reduced to an ergonomic minimum. This made it possible to free up space for a multifunctional space – the so-called “Creative zone”. During working hours employees can move here and in a more relaxed atmosphere to poetiziruet or hold a brief meeting with the group working on the project. This zone is also used as an Adjile space and, from time to time, as a conference hall.